Iterable lands $50M Series C investment to expand cross-channel marketing platform

LakeArrowhead (#1) 181 days ago Business iterable lands 50m series investment expand cross-channel marketing platform All   Discuss  | Add To 
Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today. Investors include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. Today’s investment brings the total raised to $80 million. Company co-founder and CEO Justin Zhu says […]

Rebel launches new tools for developers to build marketing emails

LakeArrowhead (#1) 472 days ago Business rebel launches tools developers build marketing emails All   Discuss  | Add To 
Until now, Rebel has been known as a platform allowing marketers to incorporate interactive elements into their emails. Today, it’s launching a new version of its API that will allow developers to build entire emails, interactive or not. Co-founder Joe Teplow explained that the new Rebel Lite API was created in response to developers who were […]

Focus: EyeWide Wins Best Hotel Digital Marketing Agency Plus Two More Prizes at the Greek Hospitality Award

LakeArrowhead (#1) 565 days ago Travel focus eyewide wins hotel digital marketing agency prizes greek hospitality award All   Discuss  | Add To 
EyeWide Digital Marketing excelled at the prestigious national competition Greek Hospitality Awards 2018. The company took home three prizes, including the award for the Best Hotel Digital Marketing Agency. The award ceremony took place at the Divani Apollon Palace & Thalasso Hotel in Athens on Friday, February 23, 2018, and was organized by Ethos Events and ΧΡΗΜΑ magazine.

Kendall Jenner ad uproar 'shows how far Pepsi has fallen,' marketing exec says

LakeArrowhead (#1) 896 days ago US News kendall jenner ad uproar shows pepsi fallen marketing exec All   Discuss  | Add To 
Marketing expert Mike Jackson says Pepsi's pulled ad demonstrates the company's failure to maintain cultural relevance.

500 Startups launches a short marketing ramp-up bootcamp for startups in Israel

LakeArrowhead (#1) 903 days ago Business 500 startups launches short marketing ramp-up bootcamp startups israel All   Discuss  | Add To 
 500 Startups is launching a four-week program in Israel that targets pre-seed and seed companies as they get to the stage where they begin marketing their products. Read More

How Everette Taylor went from a homeless college dropout to chief marketing officer at Skurt

LakeArrowhead (#1) 905 days ago Business everette taylor homeless college dropout chief marketing officer skurt All   Discuss  | Add To 
 There are roughly 58,000 homeless students on college campuses in the United States (according to the National Association for the Education of Homeless Children and Youth [NAEHCY] and Free Application for Federal Student Aid [FAFSA]). That number could actually be much higher, given students’ reluctance to disclose any issues with their housing. That same dynamic is also in play… Read More

Zenreach raises $30M to help businesses boost their marketing with free Wi-Fi

LakeArrowhead (#1) 905 days ago Business zenreach raises 30m businesses boost marketing free wi-fi All   Discuss  | Add To 
 Zenreach is announcing that it has raised $30 million in Series C funding. Founder and CEO Jack Abraham said that Zenreach is “bringing the online and offline world together.” Specifically, businesses that use Zenreach can offer their customers free Wi-Fi. All the customer needs to do is register using their email address, phone number or Facebook account. Read More

Emoji marketing startup Inmoji raises another $1.5M

LakeArrowhead (#1) 959 days ago Business emoji marketing startup inmoji raises 15m All   Discuss  | Add To 
 Emojis — not just a fun way to avoid writing actual words, but also an opportunity for  ?Well, Inmoji, a startup that creates emoji-focused marketing campaigns, is announcing that it has raised an additional $1.5 million, bringing its total funding to $9 million. This comes a week after announcing a self-serve platform that should make these emoji campaigns accessible to a… Read More

Hull aggregates customer data from all your marketing services

LakeArrowhead (#1) 965 days ago Business hull aggregates customer data marketing services All   Discuss  | Add To 
 Chances are you’re generating a lot of data about your customers, but it’s a mess to get a good overview of their profiles. Hull wants to be the central hub for all your customer data so that you can better target them. The startup just raised $2.6 million from Alven Capital and Point Nine Capital, with Newfund Capital, Solomon Hykes, Thibaud Elziere, Matthieu Vaxelaire and… Read More

Shoppers still aren't going to Target, despite its big marketing push

LakeArrowhead (#1) 973 days ago US News shoppers arent target big marketing push All   Discuss  | Add To 
After a disappointing holiday, Target lowered its comparable sales and earnings expectations.

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