More wearable woe as Vinaya restructures and seeks pivot to b2b

LakeArrowhead (#1) 838 days ago Business wearable woe vinaya restructures seeks pivot b2b All   Discuss  | Add To 
 2016 had a little more woe to deliver in the wearables space as London-based high end connected device maker, Vinaya, went into administration last month. Read More

Splash transitions to B2B event marketing with $7M in new funding

LakeArrowhead (#1) 859 days ago Business splash transitions b2b event marketing 7m funding All   Discuss  | Add To 
 Splash, the event marketing platform based out of New York, has just announced the close of a $7 million Series B funding round led by Ascent Venture Partners, with participation from Spark Capital, Lerer Hippeau Ventures, ScaleUP Ventures, Tumblr founder David Karp, and Vine cofounder Rus Yusupov.Alongside the investment comes a new business plan for Splash in the enterprise.Up until now… Read More

Engagio launches PlayMaker to turn B2B marketing insights into action items

LakeArrowhead (#1) 1083 days ago Business engagio launches playmaker turn b2b marketing insights action items All   Discuss  | Add To 
 Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue. But now is no time for the company to rest on its laurels. Today, Engagio is introducing a new product into the mix called PlayMaker. For the past year, Engagio has been offering insights and… Read More

Seedcamp Bolsters Operational Support, Hires Experts In B2B, Product, Growth, PR And Recruitment

LakeArrowhead (#1) 1280 days ago Business seedcamp bolsters operational support hires experts b2b product growth pr recruitment All   Discuss  | Add To 
 As pre-seed and seed funding increasingly becomes a commodity, even in more modest Europe, something has to give. That something is VCs offering and talking up what they call ‘operational support’ for the startups they invest in. Read More

Development of trust in B2B relationships calls for common goals

LakeArrowhead (#1) 1306 days ago Science development trust b2b relationships calls common goals All   Discuss  | Add To 
The development of trust in business-to-business relationships calls for goal congruence, according to a new study shedding new light on power symmetry in business-to-business relationships. However, power does not play as key a role in the development of trust as previously thought. The significance of power in business-to-business relationships is an essential yet also a controversial topic in marketing research, as diverging approaches have resulted in contradictory findings.

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