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AdRoll expands its B2B data and tech by acquiring Growlabs

LakeArrowhead (#1) 10 days ago Business adroll expands b2b data tech acquiring growlabs All http://feedproxy.google.com   Discuss  | Add To 
AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data. While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks business unit, which launched earlier this year. The company says that by […]
74

More wearable woe as Vinaya restructures and seeks pivot to b2b

LakeArrowhead (#1) 683 days ago Business wearable woe vinaya restructures seeks pivot b2b All http://feedproxy.google.com   Discuss  | Add To 
 2016 had a little more woe to deliver in the wearables space as London-based high end connected device maker, Vinaya, went into administration last month. Read More
137

Splash transitions to B2B event marketing with $7M in new funding

LakeArrowhead (#1) 704 days ago Business splash transitions b2b event marketing 7m funding All http://feedproxy.google.com   Discuss  | Add To 
 Splash, the event marketing platform based out of New York, has just announced the close of a $7 million Series B funding round led by Ascent Venture Partners, with participation from Spark Capital, Lerer Hippeau Ventures, ScaleUP Ventures, Tumblr founder David Karp, and Vine cofounder Rus Yusupov.Alongside the investment comes a new business plan for Splash in the enterprise.Up until now… Read More
192

Engagio launches PlayMaker to turn B2B marketing insights into action items

LakeArrowhead (#1) 928 days ago Business engagio launches playmaker turn b2b marketing insights action items All http://feedproxy.google.com   Discuss  | Add To 
 Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue. But now is no time for the company to rest on its laurels. Today, Engagio is introducing a new product into the mix called PlayMaker. For the past year, Engagio has been offering insights and… Read More
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Seedcamp Bolsters Operational Support, Hires Experts In B2B, Product, Growth, PR And Recruitment

LakeArrowhead (#1) 1125 days ago Business seedcamp bolsters operational support hires experts b2b product growth pr recruitment All http://feedproxy.google.com   Discuss  | Add To 
 As pre-seed and seed funding increasingly becomes a commodity, even in more modest Europe, something has to give. That something is VCs offering and talking up what they call ‘operational support’ for the startups they invest in. Read More
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Development of trust in B2B relationships calls for common goals

LakeArrowhead (#1) 1150 days ago Science development trust b2b relationships calls common goals All http://www.sciencedaily.com   Discuss  | Add To 
The development of trust in business-to-business relationships calls for goal congruence, according to a new study shedding new light on power symmetry in business-to-business relationships. However, power does not play as key a role in the development of trust as previously thought. The significance of power in business-to-business relationships is an essential yet also a controversial topic in marketing research, as diverging approaches have resulted in contradictory findings.

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